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Nov 26, 2018

Analysing megatrends to better shape the future of tourism

November 26, 2018

In this new research contribution written for the OECD, we deepen our previous analysis of the megatrends affecting the future of tourism. This report develops a range of plausible scenarios and potential policy responses for tourism megatrends. It then examines how policy makers can better prepare for megatrends and presents a set of guiding principles for effective strategic foresight in tourism.

The future of tourism will be impacted by large-scale social, economic, political, environmental and technological changes, bringing new and often unseen challenges, threats and opportunities. These “megatrends” are slow to form, but once they have taken root, exercise a profound and lasting influence on human activities, processes and perceptions, including for tourism. Four megatrends are likely to have significant impacts and relevance for tourism: i) evolving visitor demand; ii) sustainable tourism growth; iii) enabling technologies; and iv) travel mobility. Exploring the multidimensional implications of these megatrends to 2040 is important to inform policy and shape the future of tourism.

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Sunil Johal
Jordann Thirgood
Kiran Alwani

Release Date

November 26, 2018

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